New amplifiers and CD pricing as Cyrus launches new models
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Today we have announced updates to our model range that introduce changes that will allow new customers to be able to afford entry to the world of Cyrus hi-fi systems.
Last year Cyrus decided to initiate R&D projects that would enable the company to stretch the model range back down into the larger, sub £800, market the company used to occupy but left behind as we focused our R&D team to deliver ever higher quality models. Over this last year the market has clearly shifted and Cyrus decided we should be back in the sub £800 market as we believe it would be great to once again attract audio fans who previously could not stretch up to Cyrus’ entry models.
These new models include research innovations that allowed Cyrus to create a refreshed range of amplifiers and to reposition our entry models features and pricing.
Peter Bartlett (Cyrus’ MD) commented;
“We wanted to expand our range to deliver our famous blend of sound quality and advanced features closer to the entry level price points. To achieve this we have replaced components with ‘latest specification’ close tolerance parts and at the same time introduced aluminium for the chassis. Forward purchasing provides cost savings allowing our latest amplifiers to deliver class leading sonic qualities at truly affordable prices. Personally I find it very rewarding to demonstrate that fabulous sounding audio from a specialist UK manufacturer can successfully compete internationally, especially in terms of value. It’s immodest to crow about our abilities I know, but our team is very proud that our UK design skills, manufacturing quality and customer support services can trump the World’s best both sonically and for value!”
Check out our updated product section to read about the new models.
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