An analogy… Brilliant hi-fi is like a beautifully clean window – with no dirt, smudges or scratches. Great hi-fi provides a level of engagement and connection that is completely pure – free from any artefacts that mask the original recording. Lesser audio products, whilst they serve a similar function, are full of acoustic smears that mask detail.
By creating the cleanest window on the recording possible, we bring listeners much closer to that place, that moment of pure genius when the track was laid down – and so build the ‘experience’ to a standard which is worthy of the Cyrus name.
There are many choices an engineer makes in the design of a product. The smallest details in circuit layout, in component quality and even manufacturing process can have a profound effect on the end result. We build, test, experiment, create and redefine technology.
Our Cyrus listening room is not an anechoic chamber, or a specially treated acoustic environment. It’s a sensible size, with real world décor and furniture, created to model a typical listening or living room environment.
Our process is one of comparison. We have clear objectives in the design of every product. We reference against market leaders, and our own flagship products to push the design envelope ever further forward.
For a typical product, we will go through over 20 design iterations – and for some products, well over 100. Our team listens, analyses, and measures to define those parameters which our listening panel can hear. Through careful control and experimentation, we can isolate acoustic traits to tiny groups or even individual components. Absolutely no stone is left unturned in our process; no compromise deemed acceptable.
When a product is released to manufacture, you can be confident that it is nothing short of outstanding in performance.
Cyrus products are designed, engineered, and in the most part, manufactured in the UK. Our R&D facilities in Cambridgeshire combine with a state-of-the-art manufacturing facility in Nottingham to deliver world-class products. A significant recent investment in prototyping facilities and production engineering resources, ensure our products are now higher performing, more reliable and quicker to market than ever before.
Cyrus products are built to last. We are proud to support and service products over a decade old – that includes bringing them right up to date wherever possible. Using a modular design approach means that with our latest QXR upgrade card, we are able to transform the performance of older products through a simple upgrade, where most hi-fi manufacturers would be requiring you to replace your products.